Columbia Debuts New Branding Campaign
Columbia Business School has launched a new branding campaign
When Columbia Business School began reaching out to stakeholders for a new branding campaign, one phrase seemed to catch fire.
"At the Very Center of Business" not only seemed to resonate with hundreds of students, alumni, faculty and recruiters. They believed ...
Good economics is good politics | Bharti Institute of Public Policy
Guest post by Krishnamurthy Subramanian, Assistant Professor, Finance, ISB and Prasanna Tantri, Associate Director, Centre for Analytical Finance, ISB
This article was first published in the Times of India on Oct 30, 2013
Does good economics make for good politics? Historically, in India, good economics hasn't been considered good ...